Brandan Koen
The face behind keentheory®
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About me
Currently based in Durban, South Africa.
My approach to work has always been shaped by my passions and interests, drawing inspiration from the world and experiences around me.
An ambition for creative storytelling and connection has lead me down a fruitful career path as a creative designer, helping brands and people resonate with new and prospective audiences to establish long-lasting relationships through their offerings.
The birth of keentheory® came from a desire to provide a more hands-on approach to brand building in an industry diluted by visual clutter, AI and weak value propositions.
The approach of keentheory® is always grounded in creative clarity and structure, with a strong focus on building visual systems that hold up well over time. Rather than chasing trends, my work is shaped by consistency, flexibility, and an understanding of how brands live in real-world use cases, bringing the best out of brands and consumers alike.
Capabilities
My design experience includes projects for well-established local & international brands as well as time spent within creative design studios, contributing to work at both agency and in-house levels. My work spans everything from early-stage concepts to mature brand systems used across multiple platforms and touch-points.
Skilled in Graphic Design, Photography, Motion Design, Video Editing, ECOM/CRM Design, Analytical Reporting and Social Media Management. A qualified professional with a Bachelor of Arts in Graphic Design from Vega School of Brand Leadership.
