Summer Starts Here.

For Edgars' Summer Starts Here campaign, I was responsible for editing the final television commercial created to showcase their latest KELSO women’s summer dresses collection. The campaign was designed to capture the excitement and warmth of the season while positioning Edgars as the destination for fresh summer style.

The final edit balanced lifestyle storytelling with product-focused moments, helping bring the campaign’s upbeat summer identity to life while keeping the subject and styling at the centre of the viewer experience.